Google Analytics is a free tool from Google that helps you understand who visits your website and what they do there. It provides useful data so you can improve your website and grow your business.

• Number of visitors (daily, weekly, or monthly).
• Where visitors come from (Google search, Facebook, ads, etc.).
• Which pages are most popular.
• How long people stay on your site.
• How many people complete an action (buy something, sign up, etc.).